The making of Milano Genius logo and direct call with its creator

Milano Genius 2019 is finally ready to present its official logo and to reveal the creative process behind its creation through the words of Arianna Galuppo, designer of the logo.

As an important cultural project, Milano Genius wants not only to enhance and reinforce the artistic cooperation between Italy and Japan, but also to create opportunities and international visibility for many young artists involved in the artistic development of the event.

This is surely the case of young and talented Italian designer Arianna Galuppo, graduated with honour in Design at Libera Academy of Fine Arts and specially chosen for the creation of the official logo for Milano Genius, who now presents her work by explaining what led her to its creation.

When asked about the reasons for her participation to the project, Arianna claims that “Milan and Osaka are united by what would seem to differentiate them the most: the world of art, design and music. This is what, initially, intrigued me most about the possibility to participate, as creator of the logo, to the project.

The collaboration with Milano Genius surely represents a great opportunity for her to  “to get involved in a real work project to practice what I have studied at university. I am honoured to contribute with my logo to this collaboration, which will certainly be positive and valuable for both the cities and for anyone who will take part in it.”

As a result, Milano Genius 2019 and Switch On Your Creativity 6th Edition, the creative accelerator of which it is part, encourage  youthful creativity by involving young designers, like Arianna, to develop cultural projects and to give them the experience necessary to enter into the world of work.

Talking about the concrete inspiration for the design of the logo, she explains that “The project has three main characteristics on which I had to focus my attention while developing the logo. The first is the ambition of Milan Genius 2019 to act as an international representative of contemporary art and culture that makes Italy great all over the world and recognizes it as a driving force of creativity. The second is the need to enhance, in particular, the metropolitan city of Milan as a privileged symbol of design, art, and of course Italian music. Finally, the need to highlight the modernity and dynamism that the project needs to test itself in a foreign cultural environment.”   

In the creation of the logo Arianna felt necessary to include traditional elements of our identity such as the Italian flag and the Milan Cathedral, as “symbols that brings together people and nations in a united cultural community”.  

As for the general style adopted for the logo, she concludes by explaining that “ to express the effort of Milano Genius 2019 to project itself in a modern and dynamic way in cultural contemporaneity of various and numerous foreign environments, I thought to use a minimalist and essential style in order to make the logo adaptable to all the cultural environments in which it will be presented.”

The logo is therefore not only the official symbol of Milano Genius, but also a tangible reminder of what the project stands for: cultural exchange beyond geographic barriers and the celebration of cultural expressions of any kind.

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