Municipal patronage for Milano Genius 2019

The municipality of Milan has granted Milano Genius 2019 its patronage, as an important and stimulating event that fosters occasions of comparison and cultural exchange between Osaka and Milan, whose strong bond of sister cities is further strengthened because of EXPO 2015 (in Milan) and 2025 (in Osaka).

Milano Genius is entirely supported by the Italian Institute of Culture in Osaka and co – ordinated by Asian Studies Group in Italy but, with the recent recognition from the municipality that officially supports and believes in its effectiveness,  it officially presents itself as an opportunity to enhance the privilege of the city in a foreign country like Japan.

Now what surprises the most is not only the concession of the patronage with which an authority like the Municipality of Milan has decided to support our project, but also the fact that the event will not physically take place in the Italian territory but in Japan.

As a result, according to the guidelines of the Municipality in terms of patronage concession, the municipal patronage can be granted in case of social, cultural, educational, scientific or touristic events that are able to promote the general image of the city within the international scenario.

Events like these should also prove to be socially relevant in terms of the history and the traditions of the city or to strengthen national and international relationships in different fields involved in their realization.

Consequently, such events are seen as opportunities that can significantly contribute to the growth and the enhancement of the local community, its reputation and its products.  

Exceptions to this rule are rare since they require a complicated procedure in order to  successfully obtain the patronage and only occur when the event does not physically occur in Milan but its realization still strongly benefits the city.

One of the very few antecedents that we can take as an example is that of the Leosphere, the wooden sphere inspired by Leonardo da Vinci’s studies installed in Chicago in 2018 in occasion of the 45th anniversary of the twinning status between Chicago and Milan.

As for Milano Genius, the cultural advantages that this manifestation can bring to Milan are numerous and enclose multiple artistic fields.

In fact, many events will take place in internationally- known locations such as the Osaka City Hall, the Knowledge Salon or the Swissôtel. Furthermore, the entire project focuses on the city of Milan and deals with Italian artists and performers, whose artistic, creative, photographic contents regard Milan as their primary object of promotion.

Osaka City Hall

In the following months Milano Genius 2019 will have to prove its full potential through a variety of events and exhibitions during which selected artists will allowed to gain recognition and visibility in a foreign context but always representing the essence of their local culture, what creative contents Milan creates in fields like Art, Design, Performing Arts and Photography in the name of innovation and cultural exchange.

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Milan, central pole for the development of Asian culture

There is no doubt that Milan, as the big metropolis that it is, represents a reference point in Italy when it comes to spreading foreign cultures and traditions. As a matter of fact, the city strongly contributes to raise awareness about cultures far from ours through the promotion of a variety of events and projects organized by different institutions over the year.

In the last few years, the Asian scenario has been given special attention and countries like Japan, China and Korea have started to become popular especially among young people, who became interested in learning not only their languages, but also their customs and tradition.

It is such an interesting panorama that allows Milan to be recognized as central pole for cultural education and exchange.

Among the many organizations based in Milan that deal with Far East countries, Asian Studies Group, with its many high quality cultural activities and projects, surely represents a cornerstone in this field.

In particular, the project scheduled for this year named  Milano Genius 2019 (supported by the Italian Institute of Culture in Osaka and coordinated by Asian Studies Group) aims to accentuate an occasion of comparison, collaboration and development of creative topics between the municipalities of Milan and Osaka and to encourage opportunities of cultural exchange and co – operation beyond geographic and cultural boundaries.

In order to be able to enclose all types of cultural and artistic production, Milano Genius 2019 will be presenting events and exhibitions in Osaka. The Japanese city will be hosting EXPO 2025 and shares the twinning status with the city of Milan (host of EXPO 2015). This double link contributes to strengthen the bond between the two locations and to promote occasions of mutual cultural exchange.

In fact, the concept of culture includes a variety of artistic fields that it is always useful to keep in mind: Contemporary Art, Theatre, Photography, Music and Design are all important elements that need to be considered as a vivid expression of lifestyles and traditions of a specific population that can widen not only our general knowledge of the world but also our personal way of conceiving our own culture.

From this assumption, it is important to understand that wanting to learn more about a foreign culture only becomes possible when the surrounding environment offers the right conditions to do it.

The city of Milan has been dedicating efforts and energies to this purpose, fostering events like exhibitions by Japanese artists and designers, music festivals, theatrical representations, concerts, open seminars to promote Far East performers and help the audience to go beyond the mere conception of entertainment and discover the allure within the Asian culture.

Opera Unica featuring Milano Genius 2019: introducing Filippo Cristini

Milano Genius 2019 represents the ultimate emblem of artistic expressions in every field, from design and theater to contemporary art. Thanks to the support of the Italian Institute of Culture in Osaka and the coordination of Asian Studies Group, a series of selected Italian artists will be presented during several cultural events in the city of Osaka.

As indicated in the programme of the project, the month of February will be dedicated to contemporary art, thanks to Opera Unica featuring Milano Genius 2019, the event that will take place from February 22nd to March 7th at Spazio Arte and during which the Italian Institute of Culture in Osaka presents the artworks of Filippo Cristini, young Italian artist who joined the Switch on Your Creativity hub (4th edition).

Filippo Cristini is a talented artist who lives and works in Milan. Graduated in Philosophy in 2014 at the University of Pavia, he currently attends a master degree at Brera Academy of Fine Arts. The opportunity given him by Opera Unica  surely represents an important chance in his career to gain international visibility and reach a wider audience.

He expresses his satisfaction with regard to the project and is also willing to briefly present the artwork that he is going to present in Osaka, named “The Sheltering Sky”.

The Sheltering Sky (100 x 120) by Filippo Cristini

Regarding the artwork, he explains that “The Sheltering Sky’ is one of my last series of artworks dedicated to the landscape and, after more than a year since its creation I now realize, clearer than then, how this work represents a synthesis of the themes I was interested in at that time. The research regards a series of opposite couples: open/closed, nature/artifice, project/spontaneity, air/land and the title offers an important and not univocal instrument, an interpretative key for the artwork. This “sheltering sky” evokes, more in English than in Italian, the two fundamental elements that the artworks consist of: an aerial prospective of anonymous landscapes and  plants from anti – aerial refuges in Milan in the 1940s”.     

Huge influence for his artistic creation is the Milanese context, where Filippo Cristini lives and works. As a result, he has been specially chosen for Milano Genius 2019 due to his strong artistic bond with the Italian city. His ability to reinterpret in a subjective and introspective way traditional symbols and landscapes of Milan is what contributes to conceive his artistic production as a representation of his ego and as a concrete sign of how space is able to inspire artists in their representations.

“Pietra Nebbia Acciaio” (1024 x 1008) by Filippo Cristini

Examining the artwork in further detail, the author describes his artwork as “a distorted vision, on one hand the vision from above and on the other hand a sort of careful analysis of the ground”.  He then adds “I like to think about “The Sheltering Sky” as a series of ripped frescos in which the historic and the pictorial dimensions overlap in various meaningful layers.  The white sign that represents the map of the refuges I wanted to interrupt the naturalistic vision of the landscape and, at the same time, distance from the traditional representation of urban spaces, almost considering the planimetry as the nearest element to represent instead of the space intended as a concept”.

When asked about the influence of the city on his artworks he claims that “In Italy, the Milanese context is undoubtedly very lively if not the liveliest from the artistic point of view” and such a stimulating environment contributes to his artistic flair “Spending time with friends and other artists during exhibitions and opening ceremonies is always an occasion of incentive and exchange in terms of new working and artistic directions”.

“Il sogno assiromilanese” (1024 x 960), 2017 by Filippo Cristini

The artist also underlines a central belief according to which “The globalization and the influence of Internet have had a huge impact on our way of conceiving images. The artistic practice cannot remain indifferent to this fact, and fortunately it has not happened”.

Despite this fact, Filippo Cristini is convinced that “the artistic enjoyment offered in person still has its sense”, even more so in a society where “ we have immediate access to everything and in every part of the world”.

The bliss and feeling that the artistic practice is able to provide to its audience seems therefore invaluable, and that is exactly what Opera Unica and Milano Genius aim to protect and celebrate.

The making of Milano Genius logo and direct call with its creator

Milano Genius 2019 is finally ready to present its official logo and to reveal the creative process behind its creation through the words of Arianna Galuppo, designer of the logo.

As an important cultural project, Milano Genius wants not only to enhance and reinforce the artistic cooperation between Italy and Japan, but also to create opportunities and international visibility for many young artists involved in the artistic development of the event.

This is surely the case of young and talented Italian designer Arianna Galuppo, graduated with honour in Design at Libera Academy of Fine Arts and specially chosen for the creation of the official logo for Milano Genius, who now presents her work by explaining what led her to its creation.

When asked about the reasons for her participation to the project, Arianna claims that “Milan and Osaka are united by what would seem to differentiate them the most: the world of art, design and music. This is what, initially, intrigued me most about the possibility to participate, as creator of the logo, to the project.

The collaboration with Milano Genius surely represents a great opportunity for her to  “to get involved in a real work project to practice what I have studied at university. I am honoured to contribute with my logo to this collaboration, which will certainly be positive and valuable for both the cities and for anyone who will take part in it.”

As a result, Milano Genius 2019 and Switch On Your Creativity 6th Edition, the creative accelerator of which it is part, encourage  youthful creativity by involving young designers, like Arianna, to develop cultural projects and to give them the experience necessary to enter into the world of work.

Talking about the concrete inspiration for the design of the logo, she explains that “The project has three main characteristics on which I had to focus my attention while developing the logo. The first is the ambition of Milan Genius 2019 to act as an international representative of contemporary art and culture that makes Italy great all over the world and recognizes it as a driving force of creativity. The second is the need to enhance, in particular, the metropolitan city of Milan as a privileged symbol of design, art, and of course Italian music. Finally, the need to highlight the modernity and dynamism that the project needs to test itself in a foreign cultural environment.”   

In the creation of the logo Arianna felt necessary to include traditional elements of our identity such as the Italian flag and the Milan Cathedral, as “symbols that brings together people and nations in a united cultural community”.  

As for the general style adopted for the logo, she concludes by explaining that “ to express the effort of Milano Genius 2019 to project itself in a modern and dynamic way in cultural contemporaneity of various and numerous foreign environments, I thought to use a minimalist and essential style in order to make the logo adaptable to all the cultural environments in which it will be presented.”

The logo is therefore not only the official symbol of Milano Genius, but also a tangible reminder of what the project stands for: cultural exchange beyond geographic barriers and the celebration of cultural expressions of any kind.

Milan Design Week: Superstudio Group for Milano Genius, launches “Take a Seat” theme.

Let us to introduce today the partner for Design Days in Osaka for that concerns one of the three calls for design, launched in collaboration with Osaka City as part of Milano Genius 2019 for specific project named Design Made in Osaka

Superstudio Group, with its two locations Superstudio Più and Superstudio 13, has been the initiator, since 2000, of the project that has brought design out of the institutional headquarter of the Exhibition, proposing other modalities to spread it, during the event of Design Week in April, in the Tortona District, to then being extended to the entire city. An actual urban phenomenon also imitated by other Milanese areas and studied as case

history in the entire world.

superstudio più

superstudio 13

Superdesign attracts 130.000 visitors, professionals but also simple design lovers as well as Italian and foreign students, with the possibility to access free guided tours open to all citizens. The exclusive press office, located at the doorway of Superstudio Più, registers more than 2.000 journalists, over 40 partner headlines, and a press release on the event with more than 200 articles on our event.

TAKE A SEAT – DESIGN MADE IN OSAKA for MILANO GENIUS

Design Days in Osaka and Milan Design Week

take a seat

With regard to the collaboration between Superstudio and Milano Genius on the project “Design made in Osaka” (with official presentation during the Design Days in Osaka on March 1 st ), we propose the theme “TAKE A SEAT” for the Call for Creativity and its related competition.

Superstudio will be responsible for the selection of the projects gathered by Asian Studies Group, co-organizer with IIC Osaka of Milano Genius, and it will freely host chairs and seats created in real scale (prototypes or elements already in production) at Superdesign Show, the big event of Superstudio during Milan Design Week (April 8 th -14 th ).

The exact number of seats hosted and the exact location of the exposition will be defined only following the selection made by the artistic direction of Superstudio.

WHY THE CHAIR

– The chair is the archetype of furniture

– The chair is needed not only to seat down

– Chairs are required to eat, to work, to study, to relax, to chat, to write, to fix, to experiment, to cook, to work with the computer, to teach, to confess, to cuddle, to lean against, etc….

– Every culture employs chairs

– The chair is history

– The chair is a cultural expression

– The chair speaks about aesthetics, usage, art, reason, madness, technology, tradition,

innovation, economy, status, taste, ethics, sustainability, sensibility, materials, progress, desires, dreams, etc…

– The chair talks about us

Why, considering all types of chairs existing in the world, have we asked designers in Osaka to take on chairs yet again?

Because we would like to invite participants to explore more deeply the object “chair”, also breaking the barriers of common sense and production to propose, if possible, prototypes coherent with the Japanese vision , cultural intersections, new technologies, common and possible uses of the chair.

We find it interesting how new generations concerning design, in a country that pays so much attention to aesthetics, ethics, traditions, future, human being, new technology and sustainability, could offer new interpretations to a product that has existed since forever.

logo2_bigschermata 2018-12-13 alle 17.08.18 (1)

If Milano speaks Genius

Being Milan the city of great working opportunities and cultural development, it is easy to understand why fields like design, theater, music and performative arts of any kind are so important to allow people to appreciate not only their culture, but also foreign ones.

Given this positive framework, 2019 has been envisioned a great year in terms of cultural exchange among countries with very different traditions, with the aim of investigating lifestyles far from ours.

This is surely the case of Italy and Japan, that will merge their habits this upcoming year, thanks to our project named Milano Genius 2019,  already introduced as framework co-supported by Switch on Your Creativity (the 6th edition), promoted and developed by the Italian Institute of Culture in Osaka in collaboration with Asian Studies Group as Milan located and partnered organisation.

These two municipalities are not stranger to each other: both of them are in fact cities of EXPO (Milan in 2015 and Osaka in 2025) and they also share the status of sister cities. Milano Genius undoubtedly is a further opportunity for these countries to promote Italian artists, such as musicians, actors, dancers and artists in a series of events and cultural exhibitions between the months February and June.

An additional aspect of the project is that it aims to be developed in different locations around Osaka, from traditional theaters to more unconventional settings like museums, halls and universities. Here arts, culture and innovation will reach the so called “merging point”, where cultural boundaries of both countries will join to celebrate the essence of culture everywhere and in every form, thanks to a communication system that involves emotions and goes beyond the linguistic aspect.